Mobile Strategy 

1. Identify the target audience for your app and understand their needs, wants, and behavior. This will help you create an app that addresses their needs and appeals to them.

2. Define the key features and functionality of the app. Consider what makes your app unique and how it will provide value to users.

3. Create a user-friendly and intuitive design for the app. The design should be visually appealing and easy to navigate.

4. Develop a marketing and branding plan for the app. This should include tactics for promoting the app and generating buzz among potential users.

5. Test the app thoroughly to ensure it is stable and free of bugs. Consider using beta testers to provide feedback on the app before its official launch.

6. Launch the app and monitor its performance. Collect feedback from users and use it to improve the app and add new features.

Overall, creating a mobile strategy for a consumer-facing app involves understanding the target audience, defining the app's key features, designing a user-friendly interface, and developing a marketing plan. It's also important to test the app thoroughly before launching it and to continue collecting feedback and making improvements after its release.

Building a Mobile Strategy

https://books.apple.com/us/book/enterprise-blueprint/id1467807260

App Design and Development

https://books.apple.com/us/book/enterprise-blueprint/id1467807216